Action for Happiness focuses on the portion of happiness deemed to be within an individual’s control
Last month saw the launch of Action for Happiness, a movement dedicated to “creating a happier society for everybody”. Based on the pop-song-friendly premise that the best things in life are free, it aims to make everybody happy in non-material ways. Good deeds, relationships and community ties are in; anything you can buy on Amazon is out.
The movement is part of a wider societal drive towards the promotion of wellbeing, independent of wealth. David Cameron’s happiness index – an attempt by the Office of National Statistics to quantify the nation’s joie de vivre – was announced in November, and the project itself is a classic ‘Big Society’ manoeuvre. As one of the founders commented at the launch, Action for Happiness is designed to dam “the rising tide of excessive individualism” as well as cheering us all up. Continue reading »







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